SONY News
For sale in Japan on 30 July 2008, Sony's green product, new flat-panel 32-inch TV 150,000 yen (US$ 1,400) Bravia KDL-32JE1 offers ecological consumers advantages of less energy consumption (70% less a year) than regular models with same image quality. Sony was able to reduce carbon dioxide emissions totalling 79 kilograms (174 pounds) a year, without sacrificing quality by developing a brighter back light and better filtering, which produces light more efficiently. The TVs will have liquid crystal displays along with high-definition digital broadcast capabilities

OLED TV. The XEL-1 is the first organic (based on carbon) light-emitting diode television. Sony calls it "the next big thing" in television technology. Sony means big in terms of quality, not size. OLED TVs are actually amazingly thin. Sony's breakthrough design boasts a 3 millimetre-thin panel and mind-boggling picture quality with amazing contrast, outstanding brightness, exceptional color reproduction and a rapid response time.

The XEL-1 is tiny. It measures just under 12 by 10 by 5.5 inches overall and weighs a little more than 4 pounds. The small, super-thin screen measures just 11 inches diagonally in the standard 16-by-9 ration widescreen format. The display's native resolution is 960 by 540 pixels.

30 June 2008, Sony introduced its new "BRAVIA" JE1 series (KDL-32JE1), featuring the industry's highest level of energy efficiency for 32 inch digital LCD TVs. By enhancing the efficiency of backlight tube light emission and the light transmission of optical film, Sony has achieved industry-leading performance in energy efficiency (232% of Japanese energy conservation standards), annual power consumption (86kWh/year) and momentary power consumption*⁴ (89W).

From the KDL-32JE1 onwards, Sony will also increase its use of flame-retardant plastic materials, recycled by Sony in-house. Furthermore, Sony has also begun recycling waste material from plastic optical film for use as parts in BRAVIA LCD TVs. Sony will continue its efforts to minimize the environmental impact of its TVs products, in terms of both energy efficiency (reducing power consumption during TV use), and resource conservation (reducing the use of new materials in production).

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