About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

News
Seoul, Korea - August 15, 2007 - A Samsung LCD TV, home theatre system, mobile phone and digital camera have all been selected for the prestigious awards from the European Imaging and Sound Association (EISA) this year, each in a different product category.

EISA is the Europe’s largest editorial multimedia organization, boasting fifty member magazines covering audio, mobile electronics, video and photo products in twenty European countries.

Four Samsung products, the LE40R81B/86BD LCD TV, HT-TXQ120 home theatre, Ultra Edition 12.1 (SGH-U700) mobile phone and i70 digital camera were among the 2007 winners. This is the fourth consecutive year for Samsung home theatre systems to be so honoured, while the digital camera from Samsung Techwin has won for the second straight year. All these items are permitted to bear the EISA Mark for the next twelve months, attesting to superior quality and boosting the product marketability as well as brand image.

LE40R81B/86BD - LCD TV
The soft, transparent lines of the lower bezel suggest the outline of a crystal wine glass. The overall appearance is enhanced by a blue LED lighting effect (which can be switched on or off) that resembles a warm underwater glow.

The front, side edges and rear are coated with a high-gloss finish that projects a black pearl look. The exquisitely detailed design is like a glittering jewel, while the soft-touch control buttons take TV elegance to a new level.

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