
Matsui LCD TV
Matsui is the brand name of a line of electrical items such
as LCD televisions, VCRs, and microwave ovens sold in the UK, introduced
in the 1980s. It is an own brand of the DSG International plc retailer,
and not an independent manufacturer.
Contrary to popular belief, the company is based in the UK. The Japanese-sounding
name was chosen as a device for fooling customers into believing the
goods were made in Japan, since common perception at the time was that
electronics from the Far East were of higher quality than European counterparts.
During the 1980s, many Matsui televisions were rebranded Ferguson sets
made in the UK.
Since both Dixons and Currys are owned by the same DSG International
plc group, some Matsui products are identical to Currys Saisho branded
items
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