Beko LCD TV
Beko has become one of the fastest growing brands in the UK offering today an extensive product range including refrigeration, laundry, dishwashers and LCD televisions. Second largest brand in Turkey, its home market, Beko continues to develop the mission and the reputation to serve customers with innovative products that genuinely surprise them, like the New Xpress Washing machine.
Arçelik the Beko brand owner was founded in 1955 and entered the Turkish white goods sector by producing its first washing machine in 1959 and its first refrigerator in 1960. In 1968, Arçelik moved to its Çayirova facilities near Istanbul. In the 1970s and 1980s, the company expanded its product range and opened its Eskisehir refrigerator plant in 1975, Izmir vacuum cleaner plant in 1979 and Ankara dishwasher plant in 1993. 1999 was a year of growth and reorganization. Arçelik founded Ardem to manufacture cooking appliances and brought under its roof Türk Elektrik Endüstrisi A.S. and Atilim ve Gelisim Pazarlama A.S. as a single legal entity.
In 2001, Arçelik took over the marketing and sales activities of Beko products that used to be marketed and sold by Beko Ticaret. The new organization model enabled the company to manage production and sales/marketing activities centrally and to increase productivity.

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